• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Digital Market

seeing people behind the digits

  • About
  • Blockchain and Fintech Events
  • Domain Names
  • Reports
    • Technology
    • Venture Capital
  • Featured Listing
    • Make a Contribution
    • Submit a Sponsored Post
  • Contact

Consumer Interest in “Virtual Living” Intensifies, Accenture Survey Finds

April 27, 2022 By admin Leave a Comment

Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world

NEW YORK–(April 27, 2022)–The growing use of immersive technologies such as augmented and virtual reality will spur consumer-facing companies, such as those in retail, consumer goods and travel, to increase investment in new capabilities and experiences to blend physical and virtual worlds, or risk being left behind, according to the findings of a recent global survey from Accenture (NYSE: ACN).

The survey of more than 11,000 consumers in 16 countries found that while almost two-thirds (64%) of consumers had already purchased a virtual good or taken part in a virtual experience or service in the past year, that figure is expected to rise, as 83% show interest in making purchases via the metaverse. Furthermore, 42% of survey respondents said they had visited a retailer in the virtual world to get advice, make a payment or browse a product range when shopping for a physical item, while 56% of respondents plan to in the next year. Among millennials, these figures increase to 51% and 61% respectively.

According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” more than half (55%) of consumers agree that more of their lives and livelihoods are moving into digital spaces. In response, the vast majority (90%) of retail executives say that they anticipate that leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds. Further, 72% of global executives state that the metaverse will have a positive impact on their organizations, with 45% believing it will be breakthrough or transformational.

“The metaverse era has begun, and so for consumer-facing companies, it’s not about deciding if they’re going to go into the metaverse, it’s deciding how,’’ said Jill Standish, senior managing director and global head of Accenture’s Retail industry group. “Retailers and brands will need to reimagine and experiment with what new immersive and consultative experiences could mean to consumers. In addition to new opportunities to sell, the metaverse can also help build loyalty through experiences that go beyond just buying a product. For instance, retailers can create a personalized experience by offering a live-stream shopping event where customers can sit next to a brand ambassador, and then immediately be able to step into a virtual dressing room where they can try something on, add it to their cart, and check out.”

The survey also found that half (50%) of consumers said that they are buying, or would be interested in buying, a travel experience such as a sightseeing tour or hotel stay. This figure rises to 55% of millennials, compared to 29% of baby boomers. For leisure, 54% of consumers said that they are buying, or interested in buying, tickets to a concert, a show or sporting event taking place in a virtual world.

Emily Weiss, senior managing director and global head of Accenture’s Travel industry group said, “It’s important to recognize that the metaverse is not intended to replace physical travel, rather provide a complementary enhancement to an overarching experience that, over time, may become an essential part of the travel ecosystem. Giving the option to sit in a virtual first-class seat, experience the lounge or walk around a hotel resort or room, opens up opportunities to truly engage and inspire people before they travel. And, through “trying-before-you-travel”, recreating landmarks in all their past glory or allowing travelers to investigate parts of nature, which they cannot explore within real-life interaction, the metaverse can also help create a more meaningful travel experience that delivers on or even exceeds customer expectations.”

In addition to giving rise to new ways to shop, travel and socialize, virtual products and locations highlights a potential opportunity to grow revenue across industries.

Oliver Wright, senior managing director and global head of Accenture’s Consumer Goods and Services industry group said, “In a world where digital has become as important as the physical, consumer-facing companies are challenged to create, shape and market products, services and experiences that can move between the physical and virtual worlds. And they need to do this while coordinating a network of experts, skills, and technologies to help make it happen. While commercial applications of metaverse are still in their infancy, they will develop quickly because consumers already expect it. Successful consumer brands will be those that collaborate with consumers and the metaverse eco-system to create digital products and services that meet these rapidly emerging needs.”

Accenture recently announced the launch of the Accenture Metaverse Continuum business group, which combines metaverse-skilled professionals and market-leading capabilities in customer experience, digital commerce, extended reality, blockchain, digital twins, artificial intelligence and computer vision to help clients design, execute and accelerate their metaverse journeys.

About the Research
Accenture’s Consumer Pulse Survey offers insights into consumer outlook, sentiment, and behaviours two years on from the start of the pandemic (March 2020). This year’s survey is relevant to all consumer industries but is focused on Consumer Goods, Retail and Travel. Accenture surveyed a representative sample of 11,311 consumers from 16 countries: Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Singapore, Spain, Sweden, UAE, UK, USA and Vietnam. The survey was conducted online and targeted consumers who have made purchases for their household in the past six months. Respondents were split evenly across gender and age group. This survey was conducted between 7th and 15th February 2022.

For the Accenture Technology Vision 2022, Accenture Research conducted a global survey of 24,000 consumers to capture insights into their use of, interactions with, and beliefs about technology in their everyday lives. In addition, Accenture conducted a survey of 4,650 C-level executives and directors across 23 industries to understand their perspectives and use of emerging technologies across their organizations. The surveys were fielded from December 2021 through January 2022 across 35 countries.

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.

Copyright ©2022 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.

This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

App Coding

Lumigo expands its serverless observability platform to support any modern cloud application
Registered yet for Cloudflare Connect London 2022?
ScaleOut Software Announces Production Release of Redis®* Integration
Coder Announces First Multi-Cloud, Multi-Compute Integrated Development Environment Platform
Digital twins transform the efficiency of current business processes
NLP techniques are bridging the gap between text documents
Cybertech 2023 in Tel Aviv: Navigating the Challenges of App Security

API Coding

How to recognize malware API
Most commonly used HTTP Headers
API-based startup that connects African businesses
DarkOwl Announces Release of Ransomware API
Join Our Team as an API Coder - Power Cutting-Edge API Apps
Profound Logic Builds IBM i Salesforce API Integration Example without Writing a Single Line of Code
API Security Guide

Secondary Sidebar

Blockchaining

New York just passed a bitcoin mining ban
What are Non-Fungible Tokens (NFTs)?
Asia’s Premier Web3 Conference TOKEN2049 Returns to Singapore in September 2023
Bit.Store Platform Launches Social-Fi Collaborative Investment
The Fascinating World of Cryptocurrency

Marketing Development

What are the best ways to organize and categorize content that's needed for an effective social media strategy?
Event Marketing
How to plan a marketing campaign?
How to enhance marketing message with visuals
How influencers are storytellers using their stories to attract and move people

Footer

Recent Posts

  • What are cultural aspects of digital transformation
  • What it takes to make a digital town square
  • Idexo Releases New NFTMe Mobile App That Makes It Easy For Anyone to Turn Selfies Into NFTs and List Them for Sale with a Few Clicks
  • Evmos Closes $27M Token Sale to Accelerate Development of the Cross-Ecosystem dApp Platform
  • Countries with better FinTech development saw greater GDP resilience, employment during Covid-19: report
  • Moonshot Commons Raised Seed Round from HashKey Capital to “break geo-barriers” for the next Gen-Z founders in Web3
  • Umbro Enters Web3 With “The Nations’ Collection by Umbro”
  • GlobalConnect successfully raised EUR 1 billion in new ESG linked financing, enabling sustainable growth
  • Denmark has the best digital quality of life in the world
  • A license for a Bloomberg Terminal costs $24,000 per year, OpenBB is free

Media Instances

Blind People in a Public Bath, Utagawa Toyokuni (1769-1825), Tikotin Museum of Japanese Art
How to utilize old wind turbine blades
Why do we love street food?
AWS Launches Infrastructure Region in Switzerland
AfroNouveau as Art Nouveau with African influences

S3H

5G Brings New Threats and Opportunities to Cybersecurity Landscape
Student debt is disproportionately held by the richer half of the population
Will the world deglobalize and decouple?
How data can help companies better understand and improve the employee experience
What happens when those who run the country and own assets there are losing confidence in their president

VPNW

We need mental breaks to do our best work
How many calories it takes to heat 2 liters of water from 20 degrees celsius to 36 degrees celsius
Banks have the potential to play a significant role in resolving social challenges
How to lead a more environmentally friendly lifestyle
If hard work meant success, the donkey would own the farm

Pixel Effects

Nativity scene painted in the classic tradition of Chinese art
How often do industrial fires happen?
Apple Regains World’s Most Valuable Brand Status
Freight Forwarder HBI Selects Vector.ai to Streamline Operations in the “Age of Disruption” for Ocean Shipping
Apple Kendama, BLINKING – Yasuhiro Suzuki, Art Exhibition

Copyright © 2022 DigitalMarket.org

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT