• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Digital Market

seeing people behind the digits

  • About
  • Blockchain and Fintech Events
  • Tech Jobs
  • Domain Names
  • Reports
    • Technology
    • Venture Capital
  • Sponsored Post
    • Make a Contribution
  • Contact

Umbro Enters Web3 With “The Nations’ Collection by Umbro”

October 28, 2022 By admin Leave a Comment

Available via New Web3 Marketplace Platform Dnizn, Umbro Launches Ownable, Digital Collectibles

LONDON – In collaboration with consumer and fan engagement technology company Equitbl, Umbro is entering Web3 with the launch of the global sports brand’s first-ever digital collectibles.

The Web3 experience supports the recently launched “The Nations’ Collection by Umbro” for which the design team dug deep into the archives to remix ten of Umbro’s ten most anthemic international kit designs to create a one-of-a-kind fusion of football, fandom and fabric.

By isolating and re-imagining iconic colours, patterns and geometric elements from fan favourites, the Umbro team have designed standalone collections for England and Brazil, while also creating fusion shirts inspired by classics from the France, Germany, Mexico, Spain and USA catalogues.

The digital collectibles will be available through Equitbl’s new Web3 marketplace ‘Dnizn’ (dnizn.com). Developed with user experience as the top priority, Dnizn makes it easy to purchase digital collectibles with a debit or credit card.

Digital collectible storage is also simplified on Dnizn: The marketplace securely stores assets for consumers, with no need for a third-party non-custodial wallet. A secondary marketplace will launch in early 2023, where consumers can sell or exchange their digital collectibles and complete their collections.

“We are excited to partner with Dnizn to launch the first-ever Umbro digital collectible and officially mark our entry into the exciting world of Web3,” said Anthony Little, Managing Director, Umbro. “This collection represents our desire to delight and reward everyone with an experience that lives – and evolves – in the world of Web3.”

Equitbl partnered with AcidFC, a design studio that specialises in the world of football culture, to conceptualise, design and produce the limited-edition digital collectibles.

Umbro’s arrival into Web3 is embodied by the fashionably futuristic character ‘UmbroID’ (‘Umbro’ + ‘Droid’). Wrapped in the Nations’ patterns, ‘UmbroID’ is a digital manifestation of the football fan. It exists in a fantasy world inspired both by another planet and a desert environment at dawn. UmbroID sets the tone for future possibilities and provides the perfect setting for the vivid Nations’ patterns to take centre stage.

Converging utility, entertainment, gamification and community, the activation will engage and reward consumers with physical and digital giveaways through competitions and quizzes.

Pre-registration for the limited UmbroID digital collectibles will start on 25 October at 1300 BST / 0800 EDT. Fans can go to Dnizn to pre-register now and be first in line for the pending sale.

“Umbro is an amazing brand partner for the launch of Dnizn, our consumer marketplace,” said Equitbl CEO and co-founder, Steve Cumming. “We have created a safe space and simplified process for anyone to enter the world of digital collectibles feeling confident and secure in their purchases. Fans will enjoy engaging with Umbro in a Web3 environment that deeply values positive user experiences.”

“The Dnizn marketplace helps brands deepen the relationship with their consumers,” Cumming concludes. “Designed from the ground up to make digital collectibles easy and fun, Dnizn empowers brands to embrace the boundless new opportunities of Web3.”

ABOUT UMBRO
Wherever there is Football, there is Umbro – since 1924. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It’s a principle we still celebrate today.

Confidence in yourself and the product you are wearing is the ultimate performance booster. For this reason, the design of our collections is never just about the look, everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades. With this in mind we create apparel, footwear and equipment for lovers of the game, from pro to grass roots players, from fans to those inspired by Football Culture – at Umbro we love all aspects of Football.

More than 120 teams around the world choose Umbro for our unique passion and understanding of the game. They include: West Ham United, Brentford, AFC Bournemouth (English Premier League); Werder Bremen, Dynamo Dresden, VfL Osabrück (German Bundesliga); Rayo Vallecano (La Liga); Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Premiership); Club Atlético Rosario Central (Argentinean Primera Division); Santos, Grêmio, Fluminense, Club Athletico Paranaense, Sport Club do Recife and Chapecoense (Brazilian Série A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); Gamba Osaka (Japanese J1); Seongnam FC (South Korea); National teams – Benin, Botswana, El Salvador, Eswatini, Guatemala, Jamaica, Lesotho, Namibia, Republic of Ireland, Sierra Leone, Uganda, Zimbabwe.

ABOUT DNIZN AND EQUITBL
Dnizn is the consumer marketplace created by Equitbl, a Web3 company specialising in the creation of strategies and solutions for brands and IP owners. Equitbl helps deepen relationships with consumers by embracing the new technologies and opportunities presented by Web3. More information can be found at www.dnizn.com and www.equitbl.com.

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

App Coding

App Development: Building Cross-Platform Mobile Apps with React Native
The Power of Push Notifications in Mobile Apps
App Development Workshop: A Comprehensive Program
Exploring Two Approaches to Moonshot Software Projects: 1000 Monkeys Method vs. Planned Approach
Up the Ante by Coding Your Own WordPress Plugin
Common Pitfalls in Agile Development and How to Avoid Them
Building Scalable Mobile Apps: Tips and Techniques

API Coding

How to recognize malware API
How to built a gaming API
Freedom, Flexibility, and the Thriving World of API Development
Join Our Team as an API Coder - Power Cutting-Edge API Apps
Enterprise API Strategies: Understanding Adoption and Best Practices Survey
Creating an API that generates a description of an image using ChatGPT
API governance is essential for ensuring the secure and reliable use of APIs

Secondary Sidebar

Blockchaining

Blockchain for Energy Launches Decentralized Platform for Building and Accessing Smart Contract Solutions
How safe are NFTs as digital assets
Building a Decentralized VPN Using Blockchain Technology
Are blockchain transactions traceable?
Fintech Revolution Just Started

Marketing Development

Understanding the Buyer Persona and How to Target Them
How to enhance marketing message with visuals
Engaging the Next Generation: Marketing through Gaming
Using Data-Driven Marketing to Increase Conversions
Marketing through Game Platforms: Reaching a Diverse and Engaged Audience

Footer

Recent Posts

  • Why Brands Struggle with Ineffective Customer Service
  • The Benefits of Influencer Marketing for Your Business
  • The Rise of Voice Search and Its Impact on SEO
  • Digital Market 2023, March 22, 2023
  • Test Driven Development in Agile
  • What Is Scratch Coding?
  • Exploring the Intersection of App Coding, API Coding, Blockchain, and VPNs
  • The Evolution of Gaming Technology and Its Impact on Travel
  • Forging the Future in the Internet’s Low Status Areas, Beyond the Reach of Elites
  • Tech Summit 2023: Laying the Foundation for a Smart City with Innovative IT Frameworks

Media Instances

More than 150 pieces of art from the late Microsoft co-founder’s estate will go up for auction
The Gabriel Garcia Marquez Library just opened in Barcelona
Mango and Melons
AI Expert Joins All-Star Keynote Panel to Explore Impacts of Machine Learning at FABTECH
Many deskless workers aren’t satisfied with their jobs

S3H

Streamlining Business Operations with Tailored IT Solutions for Various Verticals
Exploring the World of Digital Twins: A Revolutionary Technology
Cybertech 2023
How Blockchain Technology Can Enhance Legacy IT Systems
Embracing Disruptive Innovation: The Key to a Better Future

VPNW

The Rise of VPNs in Developing Countries
VPNs and Geoblocking: How to Bypass Restrictions
Comparing different VPN protocols
Secure Access from Anywhere: Exploring Cloudflare VPN Solutions
The role of VPNs in protecting IoT (Internet of Things) devices and networks

Pixel Effects

Sunset in Saint-Malo: Why are sunsets are so beautiful?
The Role of Street Art in Urban Revitalization
What textures go well together?
Is there a place for digital art in museums?
Turner’s drawing of Keswick Lake, in North West England

Copyright © 2022 DigitalMarket.org

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT