• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Digital Market

seeing people behind the digits

  • About
  • Blockchain and Fintech Events
  • Tech Jobs
  • Domain Names
  • Reports
    • Technology
    • Venture Capital
  • Sponsored Post
    • Make a Contribution
  • Contact

Study: Pandemic Kicks Auto Shopping Into Digital Overdrive

June 23, 2021 By admin

Adtaxi Unveils Data on Consumer Automotive Trends

PLUS: 66% Show Interest in Vehicle Subscription Models — at the Right Price

DENVER, CO (June 23, 2021)—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the results of its Automotive Innovation and Consumer Trends study. With the pandemic significantly boosting both automotive demand and reliance on digital tools, the study examines how consumer habits are adapting, and consequences for the future of the industry.

“For years we’ve tracked the steady migration of auto shoppers toward digital tools. What the pandemic really did was super-charge that trajectory, with digital now spearheading the shopping process,” said Murry Woronoff, National Director of Research, Adtaxi. “There’s no longer any question that targeted and robust digital strategies are fundamental for the automotive industry’s success, simply because you need to meet the right shoppers where they are.”

The study’s key findings include:

Purchasing Goes Remote: 38% of all respondents – but 49% of auto shoppers – said that thanks to digital tools, they are comfortable making a major purchase like a new/leased car without ever meeting an in-person sales representative. Broken out by age, 53% of auto shoppers 18-29 are comfortable, 60% of those 30-44, 46% of those 45-60, and 24% of those over 60 are comfortable skipping an in-person sales rep.

Preferred Channels: When asked what channel(s) they prefer to stay informed about new/leased vehicle offerings, over one third (39%) of all respondents said Internet. Among auto shoppers, that number climbs to well over half – 61%, with 45% specifically drawn to dealer and/or auto trade websites.

First Move:When asked what they will do first the next time they shop for a new/leased vehicle, 57% of auto shoppers will take their first step digitally: by visiting a website, browsing the internet, or sending an email. 39% will reach out directly to the dealership (call, text, website, or email) and 30% will step foot on a dealership lot as their first move.

Consumer Education & EV Holdouts: Among respondents who have not purchased an electric vehicle, and have no plans to, the #1 reason was cost (27%). The second most common response was a lack of charging stations (22%), followed by a preference for gas-powered vehicles (15%). With the price of EVs steadily dropping and rebates available, this data indicates a significant lack of consumer education by dealers.

Subscription Service: 51% of all respondents indicated interest in a vehicle subscription model – jumping to 66% for auto shoppers. Among interested auto shoppers, 51% would pay no more than $500 per month for this service, and 37% would pay $600-900 per month. 9% would spend $1,000 per month or more – making this the smallest, but also the most likely, target.

“This study provided several key findings,” continued Woronoff. “Given shoppers’ embrace of digital tools, post-pandemic we expect growth in ‘Shop on lot/Buy online’ behavior for new vehicle sales. Respondents’ preferred channels also indicate the specific power of dealers’ digital efforts. The lack of education about innovations and offerings can be solved by dealers investing in smart and targeted digital communications.”

Read the report here: www.adtaxi.com/blog-roll/2021/6/23/study-pandemic-kicks-auto-shopping-into-digital-overdrive

Methodology
This survey was conducted online using Survey Monkey among a national sample of 855 spanning across U.S. geographic regions, income levels, gender and age. “Auto shoppers” indicates the 534 respondents who indicated that they were interested in or actively in the market for a new or leased vehicle. The survey was conducted on May 3rd, 2021.

About Adtaxi
Founded in 2010 within MediaNews Group, Adtaxi made its mark in programmatic advertising before expanding into search, social, and connected TV. Over time, Adtaxi has refined and perfected its holistic performance-based strategy, which became the foundation of Quantum, originally launched in 2015. Leveraging the power of people plus technology, Adtaxi’s innovative full-funnel methodology leverages a variety of tools and processes throughout the client lifecycle to drive omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.

Filed Under: News

Primary Sidebar

App Coding

Snyk Code Tool: The Impact on Code Quality
Tips for Writing Efficient Code
How to Debug Your Code: Best Practices
Building High-Performance and Secure Mobile Apps with Rust: A Guide to Rust App Coding for Mobile Development
One-Third of Largest Utilities in the US Lag Behind in Mobile App Availability
Understanding Data Structures and Algorithms
Maximizing Your Coding Skills with ChatGPT: A Guide

API Coding

Mastering API Management: Best Practices for Ensuring Secure and Efficient APIs
How to built a gaming API
Template API
Building More Resilient APIs through Negative Testing
Using OpenAI ChatGPT API with Java
The Importance of API Programming in Today's Digital World
Running a corporate website as an API

Secondary Sidebar

Blockchaining

The Future of Supply Chain Management with Blockchain Technology
Exploring the Potential of Blockchain Technology: A Comprehensive Overview
Building a Decentralized VPN Using Blockchain Technology
Are blockchain transactions traceable?
How is the betting industry adopting blockchain?

Marketing Development

Why consumers abandon purchases due to poor website user experience
Why younger buyers want autonomy
Marketing is the first line of sight into the values and purpose behind a brand
How to enhance marketing message with visuals
What is the difference between a good and an excellent customer experience?

Footer

Recent Posts

  • Developing a Business Concept for Posters.org: Personalized Artwork with AI-Generated Designs
  • Sortium, a Generative AI & Web3 entertainment technology provider, has been accepted into the UC Berkeley Blockchain Xcelerator program
  • Calendarial.com Presents: 7 Smart Ways to Monetize Your Event Promoting Website
  • How to build a successful Instagram channel
  • 7 Proven Strategies for Selling Your Domain Name Quickly and Effectively
  • 10 Profitable Online Business Ideas That Can Be Managed by One Person
  • Why Brands Struggle with Ineffective Customer Service
  • The Benefits of Influencer Marketing for Your Business
  • The Rise of Voice Search and Its Impact on SEO
  • Digital Market 2023, March 22, 2023

Media Instances

The exponential growth of non-fungible tokens (NFTs) has taken the world by storm
Media Tycoons: The Powers Behind the Scenes
Yayoi Kusama: A Retrospective, Exhibition at the Tel Aviv Museum of Art, 15/11/21​-​14/05/22
Pilates is booming again
Media instances in gaming

S3H

5G Brings New Threats and Opportunities to Cybersecurity Landscape
Implementing a VPN for Small Office/Home Office (SOHO)
Differences between Agile and Waterfall methodologies
Implementing Agile in Large Organizations
Technology Events

VPNW

VPN Split Tunneling: What Is It and How Can It Improve Your Online Experience?
The impact of VPNs on network performance and latency
The use of VPNs in remote work and virtual private cloud (VPC) environments
The legal and ethical considerations surrounding VPN use, including jurisdiction and data privacy laws
Why dictatorships hate VPNs?

Pixel Effects

The Aesthetical Wonder of Almond Tree Flowering
They never forgot the magic of Christmas
65 Percent of Paycheck-to-Paycheck Consumers Experienced a Financially Stressful Event in the Past Three Years
What are digital nomad villages?
National Chicken Wing Day is coming

Copyright © 2022 DigitalMarket.org

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT