• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Digital Market

seeing people behind the digits

  • About
  • Blockchain and Fintech Events
  • Tech Jobs
  • Domain Names
  • Reports
    • Technology
    • Venture Capital
  • Sponsored Post
    • Make a Contribution
  • Contact

The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers

June 16, 2021 By admin

Tejinder Gill appointed as General Manager to lead The Trade Desk business in India

NEW DELHI – Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it has launched operations in India, as well as the appointment of Tejinder Gill as the company’s India General Manager. Tejinder will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet where Indian consumers are increasingly spending their time.

Rapid digitization of the media industry has provided a paradigm shift in the way Indians consume content online. In particular, content consumption on the open internet has exploded in the last 18 months. According to a study by Global Web Index, Indians, on average, are spending as many as eight hours a day online – 70 percent of which is spent on the open internet, which includes online content, over-the-top (OTT) and music streaming.* Furthermore, the open internet grew at much faster pace than other online channels, even social media. Online content and OTT streaming grew 28 percent and 16 percent respectively, while social media grew by a mere 1 percent.

The Trade Desk aims to help India’s digital marketers capture these fast-growing opportunities. With The Trade Desk’s industry-leading data-driven capabilities, marketers can access a marketplace of premium advertising inventory across a wide range of websites, apps, podcasts and streaming OTT platforms. As an omnichannel platform, The Trade Desk enables marketers to reach relevant audiences across different devices (including computers, mobile devices, tablets and connected TV), and engage with them meaningfully along their entire digital journey.

“Digital is the fastest-growing advertising segment in India and, as a result, marketers in India are seeking more trust and transparency as they shift more campaign budget there,” says Tejinder Gill, General Manager, India, The Trade Desk. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms, which sit outside the open internet. The Trade Desk is here to bring the much needed data-driven decisioning and transparency to India’s digital advertising ecosystem, offering marketers a credible choice where they can tap into the immense opportunities of the open internet.”

Modern marketers and some of the largest media agencies in India are already utilising The Trade Desk’s platform and reaping the benefits of greater agility and flexibility, essential in navigating today’s volatile environment.

“Digital duopoly has existed for quite a while in India. However, we are now seeing brands increase their spends on other platforms on the open internet. Seeing how programmatic advertising has grown multi-fold in the past few years, The Trade Desk has arrived in India at the right time, when opportunities on the open internet are expected to grow much faster than traditional digital channels.” added Divya Karani CEO, Media – South Asia, Dentsu.

“We believe that winning in programmatic media is important in the platform world. Digital marketers are being exposed to the power of data, and they want to embrace it more fully across advertising channels. At Publicis, we invest ahead in training our talent. And so our talent who are certified by The Trade Desk can help marketers drive real-time campaigns with qualified reach and accuracy while transparency is an effort in the same direction.” Tanmay Mohanty, CEO, Publicis Media Services, Publicis Groupe India

With a vision to reshape digital advertising, The Trade Desk is spearheading initiatives to make the industry more trusted and transparent. Last year, The Trade Desk led the charge to build a new and better approach to internet identity. Unified ID 2.0 has been designed from the consumer’s perspective, upgrading privacy and control for the user, while preserving the value of relevant advertising. The solution is helping the industry prepare for the deprecation of third-party cookies in 2021.

  • Source: Global Web Index

About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

Filed Under: News

Primary Sidebar

App Coding

Machine Learning Algorithms Cheat Sheet: A Quick Reference Guide for Data Scientists and Practitioners
Creating an app that generates a description of an image using ChatGPT
Cybertech 2023 in Tel Aviv: Navigating the Challenges of App Security
App Quality Assurance: Best Practices for Testing Mobile Apps
Mastering the Art of Mobile App Coding: Best Practices and Tips
The Importance of Mobile App Security
The Benefits of Cross-Platform Mobile App Development

API Coding

How to connect to the Chat GPT API
Connecting to a Crypto Exchange using an API Key: A Guide
How to teach yourself API coding
How to stop API breaches
Using OpenAI ChatGPT API with Java
The API Security Imperative
Implications of Twitter's Free API Shutdown for Developers and Businesses

Secondary Sidebar

Blockchaining

Building a Decentralized VPN Using Blockchain Technology
Cryptocurrency has become a global phenomenon with a market capitalization of almost $3 trillion at its peak in November 2021
Blockchain Technology: Ownership Through Equity Tokenization
Corporate leaders should embrace the potential of blockchain technology before it gets used against them
Exploring the Potential of Blockchain Technology: A Comprehensive Overview

Marketing Development

Brand Me
Engaging the Next Generation: Marketing through Gaming
What are the best ways to organize and categorize content that's needed for an effective social media strategy?
The most popular corporate digital initiatives
How to keep finding new ways for your business to grow

Footer

Recent Posts

  • Developing a Business Concept for Posters.org: Personalized Artwork with AI-Generated Designs
  • Sortium, a Generative AI & Web3 entertainment technology provider, has been accepted into the UC Berkeley Blockchain Xcelerator program
  • Calendarial.com Presents: 7 Smart Ways to Monetize Your Event Promoting Website
  • How to build a successful Instagram channel
  • 7 Proven Strategies for Selling Your Domain Name Quickly and Effectively
  • 10 Profitable Online Business Ideas That Can Be Managed by One Person
  • Why Brands Struggle with Ineffective Customer Service
  • The Benefits of Influencer Marketing for Your Business
  • The Rise of Voice Search and Its Impact on SEO
  • Digital Market 2023, March 22, 2023

Media Instances

AfroNouveau as Art Nouveau with African influences
Scaling Agile for Distributed Teams
People in the Middle Ages bathed regularly, contrary to popular myth
Apple Introduces the Powerful Next-Generation Apple TV 4K
Disruptions to business sectors don’t happen overnight

S3H

Implementing Agile in Large Organizations
Introduction to Agile Software Development
The China smartphone market has hit a decade-long low in 2022
Mastering Agile: A Hands-on Workshop on Agile Software Development
NLP Goes Mainstream: The Growing Adoption of Natural Language Processing across Industries

VPNW

VPN Encryption: How It Works and Why It’s Important
The legal and ethical considerations surrounding VPN use, including jurisdiction and data privacy laws
Implementing a VPN service with OpenVPN
The impact of VPNs on online advertising and tracking
VPN Services Take the Spotlight at MWC 2023: A Look at the Latest Offerings and Future Trends

Pixel Effects

Christmas in Paris
What are digital nomad villages?
A bird in the hand is worth two in the bush
Bike Aftermarket
Rich girl, poor girl in the swimming pool

Copyright © 2022 DigitalMarket.org

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT